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“Viva La Revolucion!”- Social Media; The New Yellow Journalism? May 3, 2012

Posted by Chris Mark in Industry News, Risk & Risk Management.
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In the late 19th Century, a phenomenon known as ‘yellow journalism’ took hold as newspapers battled for marketshare.  More specifically, it was the battle between Joseph Pulitzer and William Randolph Hearst which fostered the coining of the phrase.  At a high level, Yellow Journalism is defined as: “…a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.[1] Techniques may include exaggerations of news events, scandal-mongering, or sensationalism.”  In fact, Yellow journalism was blamed for the start of the Spanish American War.  In response, responsible journalists founded organizations such as the Society of Professional Journalists (founded 1909) and developed codes of ethics and responsible reporting.  Today, responsible, professional journalists adhere to a code of ethics or canons which dictate that they will report the truth accurately.  As stated in the SPJ: “Seek Truth and Report It”.   While some bend the rules, most reporters are accurate and professional.

With the rise of “bloggers”(this author included) and other social media ‘experts’ could it be that we are seeing the rise of a new wave of ‘Yellow Journalism’?  (more…)

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