“Black and Tans”?! Really?…A Little Market Research Can Prevent Embarassment March 13, 2012
Posted by Chris Mark in Industry News, Uncategorized.Tags: black and tans, branding, che guevara, Chris Mark, mark consulting group, marketing, nike, security
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This is a bit off topic but relevant, nonetheless. I was talking to some acquaintances about the upcoming US elections and somehow the topic turned Mexico, Guatemala, and finally to Che Guevara. My friends said: “Che who?” I almost fell over but, due to my extensive Marine Corps sensitivity training, instead I replied with a loud and derisive: “What the Hell!? Are you kidding me?! You don’t know who Che Guevara is?!“ I didn’t really say that, but I should have 😉 How can any American now know about Che Guevara? Again, I digress…You can read about him here.
Today, I am reading the news and there is a story about how Nike, in honor of St. Patrick’s day, named a new shoe the “Black and Tan”. The blog readers from the UK and Ireland are probably picking themselves off the floor right about now. My mental response to the news was: “WTH!? You named a shoe the Black and Tans?!“ (more…)
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